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Thursday, July 17, 2014

Why can't we do this?

There's a lot that the land conservation movement can learn from museums.

Rene de Guzman from the Oakland Museum of California spoke at our 2014 Open Space Conference about some of the parallels between these two worlds: places of reflection, cultural spaces, public institutions, struggling to connect with young people, vast troves of institutional and personal knowledge, and more. You can see Rene's presentation here.

Perhaps because of Rene's talk, my eyes lit up when I read this article about Dave Krugman.



The Met in New York City gave special access to Dave and some of his friends/colleagues to the museum when it was closed. They took pictures and posted to Instagram (and other sites too, I'm sure) using #emptymet. The result: the Met has seen a huge jump the number of people following them on Instagram and other social media sites. That could translate to more visitors, more members, and more donors. 

Wouldn't it be fun to do something similar for parks, farms, ranches, and other open spaces? 

It's a low-cost way of reaching new communities and populations. You get people talking and sharing and reposting. Buzz is generated. The photos are awesome. 




The parallels aren't perfect here, but let's not let that dampen the idea. Parks are often empty so we'd have to come up with some other kind of special access. Something else that's limited, with permission only, and unique. I'm confident that we can come up with something good. And give it a hashtag, of course. 

Why can't we do this?

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